Filtering Your AdSense – Better Not

If you have any AdSense ads on your blog, you probably know that you can filter them, thus excluding those that are not matching the content of your site. But, is it a wise idea? While it sounds reasonable to have targeted ads on your blog, it might be different in the practice.

If you check your stats a bit carefully, you'll see that one part of that traffic is just "bouncing". Those are people who came, been there for five seconds and left to never come back. Usually, most of that traffic comes to you by the search engines. Probably Google. They came via search engine, they have seen that they have missed what they're looking for and went away.

Photo by angela7dreams

AdSense is choosing ads for your site based on its content. And for that it uses more or less the same algorithm that's been used to generate search results for the visitors that bounces of your site. So, maybe the ads are not compatible with the content of the site, but they easily might be pointing to what your short-term visitor is looking for. And that visitor is just ready to leave. So give them a chance to leave via your ads and earn you a few cents. More than ever, ads that are above the fold are performing good in this case.

Sure, this is for ads on the site only, not for the ads in the feeds. Your subscribers are looking exactly for what you are saying, so keep those ads relevant. Luckily, filters for content and feed ads are separated.

And yes, as always with the ads, every blog behaves differently, so what works for one might be completely wrong for the other. Experiment!